When a year brings a global pandemic that impacts your livelihood, extreme weather, and climate events including fires, hurricanes, and floods, plus wide scale social unrest as a result of racial injustice, you get to thinking….
The whirlwind of troubling events in our country and our world, along with new information I was reading related to the benefits of organic cotton, forced me to rethink how I was conducting my business. I asked myself whether I wanted to be part of the problem or part of the solution. But in hindsight, I don’t think it was a choice, because being a part of the problem was never an option for me.
So, my New Year’s resolution in January of 20201 was to transition my business from carrying conventional cotton and fabric to organic fabric and fibers. I resolved to primarily purchase organic fabric and fibers and to fill my shelves with beautiful bolts of organic cotton and linen. And, as we offer longarm services, we would set ourselves up to offer organic cotton batting and organic thread so customers could create organic quilts from fabric to thread to batting.
The question now was how to make the transition. Quilt’n’Things has been in the community since 1984 as a local quilt shop. How would we incorporate this new business model into our existing store? The more I thought about it, the more I realized that I needed to create a completely separate organic brand. My family was all for this and we decided that this should be a family business that reflected our values, strengths, and passions. For weeks we tossed around ideas for a name, and one evening Paul said, “How about Earth First Fabrics?” It was perfect!
Earth First Fabrics encapsulated our commitment to putting the “Earth first” and creating a values-driven business with the goal of offering merchandise that sustains our planet for future generations. Our aim is not to only sell products but to educate consumers about the benefits of purchasing organic fabric and fibers and how organic cotton farming practices can help mitigate climate change.
Part III coming soon!